You know that owner loyalty makes sense. You know that loyal customers spend more in your parts and service departments and you know that retained customers are much more likely to buy their next bike from you. So how do you increase customer retention and owner loyalty?

Airlines, hotels, restaurants, grocery stores, credit card companies and lots of other businesses realized long ago how important customer loyalty was to their business and they did something about it. They needed to fight the competition and increase sales – and they did it by making their customers feel special with a membership in their owner loyalty club that rewards members with points that can be redeemed as extra discounts on future purchases.

Imagine using your dealership's owner loyalty club as an extra advantage, something that sets your dealership apart from the rest and something that adds more value to your bike deal - something that could actually be used as a closer; a reason to only buy from you!

Once they've bought, imagine saying “Thank You” with your owner loyalty club that entices customers back in your store with special “Members Only” discounts for service, parts or accessories. Imagine your customers earning loyalty points for every purchase that could be redeemed as extra discounts on future purchases, only at your store.

Finally, you can give your customers a real reason to only do business with you. Most shoppers go elsewhere because they think you charge too much or are inconvenient, but with your owner loyalty club customers will drive out of their way to buy from you. Think about it - special recognition, special discounts, loyalty points and “Members Only” benefits - why would they ever go anywhere else?